Hamilton gets Inked! That was the headline to a short film that featured F1 champion Lewis Hamilton being covered in Epson Ink.
Martin Buchanan was very pleased to be chosen as the voice artist to narrate the video. Click below to see it.
The launch was a glitzy affair with press parties buzzing with celebrities of the day and attended by all the original Music Box presenters: Martin Buchanan, Sunie and Simon Potter.
The marketing and PR departments along with the production department had been working their little socks off to make this an event to remember. There was a lunch at the Roof Gardens in Kensington High Street where a soon to be Music Box presenter Julie Brown the 1984 disco dance champion, showed off her skills to an admiring audience.
There was a swish lunch at the Cafe Royal in Piccadilly and then finally the piece de resistance! A fabulous evening at Stringfellows nightclub to which the whole of London’s media were (unintentionally) invited, complete with break dancers and a very special broadcast opening show which brought the house down.
The biggest indoor tennis championship in the world, only the best players of the year win a place at the finals and play in the dramatic and glamorous setting of the O2 Arena.
The lights fade, the heartbeat sounds in the eery stillness – boom boom, boom boom, boom boom. The audience sit on the edge of their seats, staring into the smoke that swirls over the court.
Martin’s clear, authoritative voice commands the audience to listen.
“Ladies and gentlemen! Winner of 17 grand slam titles – from Switzerland – it’s Roger Federer!”
Music plays, the crowd screams and on walks a tennis legend.